# Daily SOP — 2 to 5 reels

Process that fits in a morning. No stage gates theater.

## Target

| Metric | Target |
|--------|--------|
| Reels shipped | 2–5 / day |
| Time per reel (creative + gen + polish) | ~45–90 min |
| Brands per day | 1 focus brand, or 60/40 split max |

## One-reel flow (repeat)

```
IDEA (5m) → BRIEF (5m) → SCRIPT (10m) → VISUALS (20–40m) → EDIT (10–15m) → QA (5m) → PUBLISH (5m)
```

### 1. Idea

- One sentence: *who feels what after watching?*
- Kill if you cannot say it in one line.

### 2. Brief

- Copy `system/templates/REEL.md` → `{brand}/active/{ID}/reel.md`
- Fill only the fields. Skip empty theory.

### 3. Script

- Hook (0–2s) · Body (beats) · Payoff
- On-screen text separate from VO if both exist
- RE: run anti-AI language check

### 4. Visuals

- Use `system/prompts/image.md` + `motion.md`
- Stick to `system/STYLE.md` recipes
- Cap: 1 hero path + 1 backup; do not generate 40 variants

### 5. Edit

- First 2 seconds must work muted
- Trim air; one idea only

### 6. QA

- Full pass on `system/QUALITY.md`
- Fail = fix or kill. No “ship anyway.”

### 7. Publish + close

- Export final into `{brand}/library/{ID}/`
- `caption.txt` ready to paste
- Add row to `{brand}/tracker.md`
- Delete or empty `active/{ID}` after library copy (keep active clean)

## Batching (speed)

When doing 3+ reels same day:

1. Write **all** briefs first (batch thinking)
2. Generate **all** heroes second (batch tools)
3. Edit/QA/publish third (batch finish)

Do not context-switch brand mid-batch unless necessary.

## Weekly (15 min, optional)

- Scan trackers: what hooks worked?
- Promote winning lines into `system/prompts/` 
- Delete dead `active/` folders

## Do not

- Multi-page strategies for a single reel
- Formal review boards
- Naming committees
- Archiving rituals beyond library + tracker