# Gold standard — studio law

These six flagship episodes define **minimum creative quality** for every future reel.

| ID | Brand | Title | Path |
|----|-------|-------|------|
| `RE-20260807-hospitals-heal-v1` | RE | Hospitals Should Heal Before Treatment | `rethink-everything/flagships/` |
| `RE-20260807-airports-wait-v1` | RE | Why Do Airports Make Us Wait? | `rethink-everything/flagships/` |
| `RE-20260807-future-schools-v1` | RE | The Future of Schools | `rethink-everything/flagships/` |
| `AML-20260807-lakme-beauty-v1` | AML | Lakmé – Future Beauty Experience | `ai-marketing-lab/flagships/` |
| `AML-20260807-apple-retail-v1` | AML | Apple – Future Retail Experience | `ai-marketing-lab/flagships/` |
| `AML-20260807-nike-running-v1` | AML | Nike – Future Running Experience | `ai-marketing-lab/flagships/` |

## Inheritance rule

Before shipping any new reel, match or exceed flagships on:

1. **Clarity of one idea** (first 2s hook works muted)
2. **Scene intentionality** (every shot earns its place)
3. **Camera + light specificity** (not “cinematic” as a vibe word)
4. **Sound as design** (VO + music + SFX planned, not afterthought)
5. **Brand voice** (RE: human, never tech-demo; AML: sharp commercial futures)
6. **Package completeness** (same section structure as flagships)

If a new reel is thinner than a flagship pack, it is not ready.

## Production pack structure (mandatory template)

Every serious episode uses the same sections as the flagships:

Creative Brief → Story Structure → Scene Breakdown → Camera → Lighting → Image Prompt → Motion Prompt → Voiceover → Music → Sound Design → Thumbnail Prompt → Caption → CTA → Brand QA → Final Production Checklist