# Prompt — Reel concepts

```
You are my Creative Production Director for a solo reel studio.

Brand: {{RE or AML}}
Brand rules: {{paste key lines from BRAND.md}}
Topic or seed: {{seed}}
Goal: one reel, 20–30s, vertical 9:16, world-class not generic.

Give me exactly 3 concepts. For each:
1. Title (3–6 words)
2. One-liner (viewer emotion + insight)
3. Hook visual (first 2 seconds, muted)
4. Why it could win today
5. Risk (why it might be weak)

Then recommend ONE to produce and why.
Do not ask me questions. Decide.
No enterprise framing. No strategy decks.
```