# Reel — {{ID}}

> For flagship / series-defining work, copy section depth from `system/GOLD_STANDARD.md` packs.  
> This short form is for daily volume only—still must match flagship *quality*.

| Field | Value |
|-------|--------|
| Brand | RE / AML |
| ID | |
| Date | |
| Status | idea · making · qa · shipped · killed |
| Series (optional) | |
| Length target | 20–30s |

## 1. Creative Brief

One idea:  
Audience:  
Non-goals:

## 2. Story Structure

Hook → body beats → payoff (timestamps):

## 3. Scene Breakdown

| # | Time | Scene | Text | Picture |
|---|------|-------|------|---------|
| 1 | 0–2s | | | |

## 4. Camera Direction

## 5. Lighting Direction

## 6. Image Prompt

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## 7. Motion Prompt

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## 8. Voiceover

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## 9. Music Direction

## 10. Sound Design

## 11. Thumbnail Prompt

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## 12. Caption

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## 13. CTA

## 14. Brand QA

- [ ] Voice match · RE: no AI language · AML: sharp commercial
- [ ] One idea · muted hook works

## 15. Final Production Checklist

- [ ] `system/QUALITY.md` passed  
- [ ] Named per `NAMING.md`  
- [ ] In `library/` + tracker row  
- [ ] Equal or better than relevant flagship craft